They’ve been mocked for everything from their looks to emotional outbursts that they’ve recorded for YouTube. Most of their success has come at great personal cost - collapsed romantic relationships, body dysmorphia, and extraordinarily cruel online abuse. “That’s how I thought with my trolling too. So then all of a sudden when people hated me it’s like, Damn. “I always wanted to be dumb, you know, like Jessica Simpson. (This is and was, it’s worth remembering, very false.) Paytas looks to Marilyn Monroe, The Girls Next Door, and Anna Nicole Smith (Paytas’s office is slated to be a kind of ode to Smith, complete with fuzzy pink walls), among others, for inspiration. Paytas’s YouTube content has also been influenced by celebrities from the early aughts - those young, beautiful, blonde women who were perceived as airheads. “The only troll I think in this world that did it right was Andy Kaufman,” they told me. Paytas loves the now-deceased (or is he) performance artist slash comic and seems to view him and his proto-troll persona as an inspiration for their own living performance. The audience was never really sure whether he was in on the joke, if it was supposed to be funny, or where his performance stopped and his real life began. Paytas’s YouTube description simply says, “I’m Andy Kaufman.” A comedian, performance artist, and sometime wrestler in the ’70s and ’80s, Kaufman invented his own kind of anti-comedy. “I guess we are.”īut there’s a better way to understand their runaway popularity. “Are we seriously watching her eat 4 eggs?” wrote one commenter a year ago. Paytas is so unbelievably charming that over 139,000 people watched a video of them eating four hard-boiled eggs. They make mukbangs, storytime videos, skits, shopping hauls, drama-commentary videos, TikTok dances, memes, travelogues, and for a brief moment, some surprisingly satisfying ASMR. How did Paytas get all those curious eyes glued to literally everything they do? The more mundane explanation is that they get involved in every known drama, every known trend, and every subculture on the internet. They’re far from the most popular creator on YouTube, but they are the face that launched a million memes. Paytas’s primary YouTube account (they have two active accounts), blndsundoll4mj, has 1.9 billion views and just over 5 million subscribers. Thousand? A MONTH?īut maybe that number isn’t surprising if you have a sense of how influential and prolific Paytas has been on YouTube for the last 15 years. They told me with all their income streams, they make about $800,000 a month, a number that sounded so absurd I asked Paytas to clarify repeatedly. So rich that I kept muttering “Jesus Christ” under my breath as they walked me through their acres-wide mansion and showed me their endless mountain of stuff. (Earlier this year, Paytas came out as nonbinary and uses they/them pronouns.) Potts teapot in their kitchen, the same blue as the LaCroix they took out of their drinks-only fridge while they led me through their house.
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(I’m told that Britney Spears lives in a nearby community, just on the other side of the hill.) When I finally found the front door, Paytas answered it wearing a matching shirt and shorts combo promoting their band, Sadboy2005, short French tips, a full face of glam, and their natural hair. I lost time staring at the remarkable view and wandering around the pool and basketball court. Perched at the top of a hill in Thousand Oaks, in a gated community with strict security and spotty cell service, the property was so sprawling that I was exhausted after climbing two sets of stairs. After all, I’ve watched videos of the YouTube creator eating mozzarella sticks, head-sized burgers, and terrible salads in those front seats. I recognized a few of the custom luxury vehicles in Paytas’s driveway - including a half-million-dollar Rolls-Royce and a Bentley convertible in the same Barbie pink.
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After my Uber driver dropped me off at Trisha Paytas's 4-acre property, I immediately got lost.
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